Everything a buyer needs to know about Bradmill Yarraville: Five minutes with Frasers Property Development Director Theo Della Bosca

As Melbourne’s population continues to grow and demand for housing intensifies, large-scale, well-connected developments close to the CBD are becoming increasingly important. 

One project leading the charge is Bradmill in Yarraville — a landmark regeneration of the former denim factory site into a thriving, masterplanned neighbourhood.

I recently caught up with Theo Della Bosca, Development Director at Frasers Property, for an in-depth conversation about one of Melbourne’s most anticipated communities.

Bradmill Yarraville, on an unrepeatable 26 hectares just six kilometres from the Melbourne CBD, will become a vibrant, walkable neighbourhood, blending heritage, sustainability, and modern convenience. 

It will deliver up to 1,500 new homes, a mix of townhouses and apartments. The first homes being brought to market are three and four-bedroom townhouses designed by Rothelowman, which are already attracting significant interest, particularly from families and downsizers.

Families are drawn to the project for its variety of housing options, generous open space, proximity to quality schools, and the convenience of having a shopping centre within the community. Investors see strong potential in the area’s rental market and appreciate the low-maintenance, high-quality homes on offer. First home buyers are also showing strong interest, particularly because opportunities to purchase this level of housing so close to the city are rare.

Later stages will introduce a range of one, two and three-bedroom apartments, with all homes within the community to be fully electric, as part of Frasers Property’s commitment to sustainability.

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A key feature of the Bradmill masterplan is its mix of residential, retail, and lifestyle amenity — much of it set within repurposed heritage buildings. 

The upcoming Bradmill Quarter retail precinct, which will front Francis Street and include a major supermarket, 15 specialty shops, a childcare centre, and a medical centre, will bring a convenient hub to Bradmill residents.

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Another standout feature of the community is Bradmill Social — a resident-exclusive lifestyle precinct that will breathe new life into the site’s historic buildings. 

“We’ve got a proofing house down there which will be converted to a wellness centre that will feature a yoga Pilates space, gym, pool, sauna, spa, outdoor barbecue area, basketball half court — so it’s got it all going on,” Theo says. 

The iconic boiler house, a well-known landmark in Melbourne’s inner west visible from the West Gate Freeway, is set to be transformed into a vibrant lifestyle hub. The space will include areas for children’s play, a cinema, media and co-working spaces, lounge and dining facilities, bookable rooms for family events, an outdoor barbecue terrace, a community garden, and even dog-washing facilities — offering a wide range of amenities designed to foster connection and convenience for future residents.

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Green space is also central to the project’s design, with an open space reserve threading through the community from west to east and connecting directly to the expansive 18.5-hectare McIvor Reserve.

Bradmill is being delivered in stages, with Figurehead Construction currently working on stage one. Residents are expected to move into the first townhouses before Christmas.

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