The growing trend of the builder-developer, and why it impacts the Gold Coast off the plan apartment market more than most
International property developer Sunnyland Investment Development Group has reached a significant milestone at its St Kilda Road apartment development, Park Quarter.
They've sold 90 per cent of the apartments in the new development which integrates Marriott Executive Apartments, one of the first in Australia.
They will sit below 244 apartments which start from level six. Levels 17 and 18 feature four penthouses, each boasting a private rooftop terrace complete with a pool and spa.
Late last year one of the penthouses sold for $13 million.
Read more: SIDG secure $13 million penthouse sale at Park Quarter on St Kilda Road
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Demolition at 474 St Kilda Road will commence shortly, with a builder announcement expected to come soon after.
The robust response to Park Quarter has been underscored by its appeal, situated in one of Melbourne's prime locations along St Kilda Road.
Colliers Director Zoe Powell emphasised the rarity of such opportunities in the area, stating, "There's not been a lot of new development on St Kilda Road in the last few years. There's limited opportunity to buy brand new, certainly in this pocket across the road from Albert Park."
Park Quarter, a distinctive tower draped in greenery and designed collaboratively by Cox Architecture, DKO, Carr, and Paul Bangay, drew inspiration from the nearby Fawkner Park.
Residents of the development can opt for a club membership subscription, granting them access to the Marriott amenities.
In addition to the hotel offerings, residents will enjoy their own set of amenities, ranging from a 24/7 concierge, pool, gym, and co-working spaces to a theatre room, golf simulator, pet wash room, mud room equipped with a high-pressure wash machine, and smart parcel lockers.
Completion of Park Quarter is slated for late 2026.
Sunnyland Investment Development Group has owned the St Kilda Rd site for a number of years.
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Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey