How Brisbane's apartment market is coming into its own with Michelle Wooldridge, CEO at Pikos Group

Dive into Brisbane's property market in this interview with Michelle Wooldridge, the CEO of Pikos Group. Gain valuable insights into the evolution of Brisbane's real estate scene, driven by placemaking initiatives and an influx of interstate and international interest. Explore the challenges and opportunities presented by major infrastructure projects like hospitals and the upcoming Olympics, and discover how Pikos Group is strategically positioned with a $1.2 billion pipeline to capitalise on the city's growth.
Mike BirdDecember 5, 20230 min read

Malaysian firm UEM Sunrise has teamed with ARM Architecture for the developer's third Melbourne project. Lodged with Council during late 2015, City of Port Phillip have already indicated that they will support the extravagant conversion of the now commercial complex at 412 St Kilda Road into 182 high-end apartments.

The emergence of an amended planning application comes as Victoria Police are preparing to vacate the building following the sale of the asset during 2015 for $58 million.

In typical ARM Architecture style, the rebirthed 412 St Kilda Road is a statement in colour and flair, with the existing structure set to be gutted and a new facade applied which will in certain ways meld design features from recent ARM Architecture projects The Face and Orbis in nearby South Melbourne.

How Brisbane's apartment market is coming into its own with Michelle Wooldridge, CEO at Pikos Group
CBRE City Sales' pitch for the asset which was offered for sale during 2015

At the time of 412 St Kilda Road's sale, UEM Sunrise MD and CEO Anwar Syahrin Abdul Ajid offered the following quote:

The intention of this acquisition is to develop an unprecedented ultra-luxurious residential development, potentially with a mix of ground floor retail and serviced apartment components. The Company will continue to evaluate the market condition in order for the development to meet future market demands.

The decision to acquire the 412 St Kilda Road site is part of our strategy to ensure steady flow of overseas projects. The property is in a different location from the two core CBD sites we currently own. Being in the city fringe, it promises a different lifestyle and thus, will appeal to a different market segment.

Anwar Syahrin Abdul Ajid, Managing Director and Chief Executive Officer, UEM Sunrise

With a new facade consisting of pipework over bronze aluminium panels, copper louvres and frit patterned glass, 412 St Kilda Road is set to become a standout building in an already prominent location.

How Brisbane's apartment market is coming into its own with Michelle Wooldridge, CEO at Pikos Group
Level 18 amenities within the proposal

The reconfigured building will see 13 apartments per floor ranging between 53sqm to in excess of 100sqm, with the majority falling between 70sqm and 85sqm. The development's 182 apartments are split between 42 single bed and 140 dual bedroom options.

In line with the existing building's layout, car parking arrangements will absorb basement level 2 through to level 3 above ground, with a reconfiguration allowing for 155 vehicles. Ground level will be activated by way of a 285sqm cafe while the top two levels will be dedicated to residential amenity.

412 St Kilda Road's design flair is in contrast to UEM Sunrise's initial two Melbourne apartment projects which carry more subdued exteriors. With Aurora Melbourne Central under construction and the nearby Conservatory well into its sales campaign, UEM Sunrise look likely to launch 412 St Kilda Road during 2016 should they seek to keep their Melbourne apartment pipeline flowing.

Mike Bird

Mike Bird is the Chief Executive Officer and Co-founder of Apartments.com.au, Australia’s leading marketplace for off the plan property. With a background in digital media, technology, and platform growth, Mike brings a strategic, customer-first mindset to the business, driving Urban’s mission to simplify the new property buying journey and bring transparency to the process.

Since establishing what was Urban.com.au back in 2019, Mike has overseen significant product innovation and expansion of Urban’s data and editorial capabilities—solidifying the platform as a trusted destination for buyers, developers, and agents alike. Under his leadership, Urban has scaled its developer partnerships, improved buyer engagement through enhanced UX and personalisation, and strengthened its position as the go-to source for off the plan insights across Australia’s capital cities.

As CEO, Mike continues to lead Apartments.com.au with a focus on innovation, data-driven decisions, and a commitment to helping Australians make confident, informed property choices.