Habitat Development Group kick off construction at Birtinya apartment development, St Clair

Over 50% of stage one of St Clair apartments has already been sold, with prices ranging from $749,900 to in excess of $3 million for one of the penthouses
Joel Robinson February 7, 20240 min read

During July, Urban.com.au reported on City of Melbourne's positive response to Salta Properties' bid to have a skyscraper approved at 63 Exhibition Street.

Last week a permit for the mixed-use, Bates Smart-designed tower was granted by the Minister for Planning, concluding a lengthy three-year stint at planning for the application. During City of Melbourne's assessment of the project, the project was to rise 203m and hold an expected development cost of $255 million.

City of Melbourne planners, in turn, requested it be reduced to 183 metres in order to prevent overshadowing of Birrarung Marr; it is unknown if the approved version has been reduced to adhere to City of Melbourne's wishes.

Habitat Development Group kick off construction at Birtinya apartment development, St Clair
Bates Smart's take on 63 Exhibition Street's ground plane

Regardless of the tower's final height, it can now replace the incumbent ASF House with both apartments and a hotel component.

63 Exhibition Street's approval marks off another of the diminishing number of projects which were assessed under the previous government, prior to the Minister for Planning's sweeping inner-city planning reforms. Earlier this month fellow CBD high-rise 478-488 Elizabeth Street also won approval, although at the hand of VCAT.

The positive planning result for the above two skyscrapers leaves only a handful of applications to be assessed under the previous planning regime; two such projects are 100 Franklin Street and 441-451 Elizabeth Street.

Habitat Development Group kick off construction at Birtinya apartment development, St Clair
ASF House's days appear to be numbered. Image: Jagonal

63 Exhibition Street joins the developer's approved tower at 699 La Trobe Street. The latter will be among Melbourne's first build-to-rent developments and is expected to include 260 apartments and a five-star hotel.

Joel Robinson

Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.

He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey