How PERIFA's vertically integrated model brings confidence to off the plan apartment buyers: Five minutes with PERIFA Co-Founder Fabrizio Perilli
Today marks the first day of formal proceedings at the PrefabAUS Conference 2014. Yesterday, myself and co-editor Mark Baljak along with 80 other delegates, were treated to a tour of four different sites around Melbourne and its periphery. They included the Hickory Group's factory, the Modscape display suite, Salesian College and the Library at the Dock.
The conference schedule is very busy and includes multiple speakers and different topics of discussion. From Project case studies including The Maloney Group's One9 development - where a 10 level apartment building was assembled on site in five days - to lessons from the automotive sector and a look at the economics of the off-site construction industry, the next two days are bound to be informative and thought-provoking.
From today (9am until 4pm) and tomorrow (9am until 3pm), we'll be covering the conference as it happens in the embedded live blog below.
Mike Bird
Mike Bird is the Chief Executive Officer and Co-founder of Apartments.com.au, Australia’s leading marketplace for off the plan property. With a background in digital media, technology, and platform growth, Mike brings a strategic, customer-first mindset to the business, driving Urban’s mission to simplify the new property buying journey and bring transparency to the process.
Since establishing what was Urban.com.au back in 2019, Mike has overseen significant product innovation and expansion of Urban’s data and editorial capabilities—solidifying the platform as a trusted destination for buyers, developers, and agents alike. Under his leadership, Urban has scaled its developer partnerships, improved buyer engagement through enhanced UX and personalisation, and strengthened its position as the go-to source for off the plan insights across Australia’s capital cities.
As CEO, Mike continues to lead Apartments.com.au with a focus on innovation, data-driven decisions, and a commitment to helping Australians make confident, informed property choices.