Central Element smash Coogee apartment record with $20 million Ballamac House penthouse sale
A Singaporean vendor has listed a 1.13ha site on the Gold Coast, near the Pacific Fair shopping centre.
The Mermaid Beach site is being marketed with concept plans for a staged, mixed-use lifestyle precinct with 735 apartments across four towers.
Ho Bee acquired the Seaview Ave site for $22m in a series of deals in 2012.
Ho Bee bought the bulk of the holding from developer Mark Howard. The land area consists of 16 lots with three street frontages.
CBRE and Colliers are marketing it with property sources suggesting it could sell for $40 million plus.
Ho Bee developed the Rhapsody tower in Surfers Paradise.
Joel Robinson
Joel Robinson is the Editor in Chief at Apartments.com.au, where he leads the editorial team and oversees the country’s most comprehensive news coverage dedicated to the off the plan property market. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia’s evolving development landscape.
He holds a degree in Business Management with a major in Journalism from Leeds Beckett University in the UK, and has developed a particular expertise in off the plan apartment space. Joel’s editorial lens spans the full lifecycle of a project—from site acquisition and planning approvals through to new launches, construction completions, and final sell-out—delivering trusted, buyer-focused content that supports informed decision-making across the property journey